Blog Action Day 2010: The Worth Of Water.

There is a saying that states, ‘We never know the worth of water ‘til the well is dry,’ and isn’t it true?

I think for many of us, the particular pressures of modern Western life; excelling in work assignments, arranging fun times with friends, or even deciding which dress is the most stylish, leave us overlooking the marvel that is this clear liquid that descends from the tap when I turn it, and into my glass.

However, what if that seemingly infinite supply of clean water should suddenly become inaccessible to me? I probably wouldn’t care so much about my outfit. I certainly wouldn’t be able to concentrate on work. It’s most likely I would be too unwell to go out with my friends. It is an often-heard cheerful truism that ‘water is the building block of life;’ but without it, we cannot aspire to much more than basic survival.

This is the reality for almost 1 billion people in the world. More people die from drinking contaminated water than from all forms of violence and war. 1.5 million children die every year from water-related diseases; a higher death toll than that from AIDS, measles and malaria combined. In Africa, women and children spend up to 10 hours per day collecting water, meaning that -even if they manage to remain healthy- education, play, work and self fulfilment are all but out of the question.

Blog Action Day is about drawing attention to these facts. Hopefully, the sheer number of both high-profile and relatively unknown blogs inspired by blogactionday.change.org will raise awareness of a global, and preventable, problem. Most importantly, it might inspire people to action.

Of course, the aims of Blog Action Day also run parallel with the purpose of Red Button Design. The founding statements of the company were to design, produce and supply products for the humanitarian market, products that address the problems faced by the Developing World outlined in the UN’s Millenium Development Goals (MDGs).

Red Button prioritised our water solution ‘Midomo’ as we recognized the basic fact that without water to drink, the remaining MDGs; even shelter, sanitation, education and gender equality, all become secondary.

We are not martyrs. Red Button Design is not a charity, but a social enterprise that seeks to make a fair market profit in direct correlation to the benefit we can provide. For us, humanitarian goals, financial aspirations, and the proven utility of our products are all inextricably linked. After all, if we are not profitable our ability to effect sustained and meaningful change is severely capped.

Our ‘Midomo Bracelet’ Christmas campaign - a limited edition piece of jewellery by Alex Monroe that covers the cost of sending a Midomo to Africa- embodies this position. We are not about self-denial or guilt, but believe that modern and considered business models can mean that you ‘don’t have to change your life to change someone else’s’.

For me, the point is not that I shouldn’t worry over where the best night out is, the minutia of my grammar in an essay, or even the height of a heel on my shoe. However, I should absolutely remember that I am in a privileged position where I can take the basics of survival for granted, and that I have a duty to others who are not.

For that reason, my ‘blogger action’ shall be to ask for a Midomo Bracelet for Christmas. It will celebrate the fact that I have aspirations, give credence to an emerging, ‘win win’ model of enterprise and, by giving the most basic gift of safe, clean water to another person, it will enable that person to have aspirations too.

Sophie Orbaum,
Red Button Design,
U.K

Why Making The Poor Pay, Pays Off

(a.k.a. The blog in which I purport to argue that the poorest and most vulnerable people on the planet should be charged for life-saving products and services)

This blog was originally written and posted on the UnLtdWord Blog as part of the 'SHOUT OUT for Social Enterprise' series.

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For almost 9 centuries we have, in the UK, nurtured the idea of charity as an honourable activity that will win you respect from your neighbours, help you sleep soundly at night, enhance your CV and earn you kudos with the guy (/ girl / folks) upstairs. As a formalised notion it is viewed as a self sacrificing gift from the better off to those less fortunate, bearing the cost of providing otherwise unobtainable goods or services.

But, like any gift, donations are dangerous when they become expected and often not what was really wanted in the first place. For too long our love of charity has blinded us to the emerging realisation that the current donor/gift model is often no more appropriate a method to effect sustainable change in developing countries than relying on the novelty jumper, two sizes too small, sent by your great aunt at Christmas would be a wise provision for your long-term clothing needs. The jumper may be hideous (though she means well, of course) but since you politely say thank you and drag it out to wear it once a year when you see her, she never finds out how much you loathe it. Seemingly satisfied, she’s going to send you another next year..

So, for all the smiling images of African children receiving our gifts of aid I want you to hold in mind this alternative reality, because when the cameras go away and the charities have enough footage to satisfy their donor community, that novelty jumper goes straight to the back of the wardrobe.

Don’t take my rich, western, word for it either, take the following quote from one of my favourite articles on the matter:

“When free American maize turned up in Kenyan schools in 1984, thanks to Bob Geldof and USA for Africa, it arrived in gunny bags and presented itself at school dining tables: steaming yellow, not white like the maizeflour we knew as a staple [...] I must confess that I hated school food, anyway, and that yellow maize porridge tasted not that much worse than everything else we were forced to eat. But our speculation was powerful. It is American animal feed. And it started tasting a bit too earthy. It has been treated with contraceptive chemicals. And it started to taste metallic. It was sent to us because it has gone bad already. And it started to smell funny.
Soon, in the Njoro High School dining hall, vast amounts of yellow porridge went directly into the bins. Our teachers, normally violent fascists in matters of discipline, looked the other way. We had food fights with the porridge every evening, and the floor would be littered with the clumpy remnants of America's love.

("Pure Product" written by Binyavanga Wainaina for Harpers Magazine, June 2007 )

The inevitable reality is, be it food, water, fuel or mosquito nets, aid is managed most effectively where there is a price associated with it. Free is worthless and even ‘beggars’ will be ‘choosers’.

Ask yourself: so long as it doesn’t cost you anything to receive unwanted gifts where is your incentive to stop accepting them, and how do I know when to stop giving?

A fundamental truth of human nature demands autonomy; so much so that this will even be expressed to our own detriment. 35% of Sub-Saharan Africa's improved water sources are out of service at any given time, mainly due to poor maintenance. If the community had paid for that pump, had elected to install it and had invested time and money in it – do you think this figure would be so high?

Demanding a user pays a nominal fee for a product or service encourages autonomy, it becomes opt-in marketing and it’s far more valuable to all involved. Without it you create a market with no feedback loop. A charity works on a top down model, e.g. they look at a situation, evaluate the problem, raises funds from donors, procure a solution and deliver.

Done correctly, commerce and free market forces unavoidably establish communication channels. It is a more honest, empowering and, I would assert, cost effective model if an enterprise looks at a situation, evaluates the problem and offers up a solution; then, if no one purchases/contributes, modifies the offering until something of true value gets made.

If the enterprise can’t sell the product, they can’t evidence its desirability and they won’t break-even as neither end users nor those who provide any subsidy will back something that can’t be sold. Inevitably, if they don’t break-even the business goes under and natural selection weeds the offering out of a market that doesn’t want / need it. If a charity is similarly failing and doesn’t break-even – they raise more donor funding and remain in the market despite forces saying they should be gone.

If you want real world experience of why user buy-in is an absolutely essential modification to the traditional charity methodology, try this:

This Christmas it personally costs you to receive each gift, 10% of the gifts value. If you don’t pay, the gift goes back to the store and you get the cash.
I’d venture it’d cost less in total, reduce waste and more effectively provide what you really wanted.

(Almost) Everyone benefits if we allow market forces to empower the poorest populations to take responsibility for their own welfare. Those who don’t benefit don’t deserve to monopolise a multi billion dollar industry with ineffective product or service offerings simply because no one knows better (yet).

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Please feel free to comment below or, even better, join the full debate at UnLtdWord!

SICamp Scotland ... Blogpost 2/2 - James' Take

The third Social Innovation Camp (SICamp) was held last month at Glasgow Caledonian University. 60 people from across the UK (and Europe) gathered to help turn ideas into reality. Six back-of-the-envelope ideas for web tools that would make a positive difference to the real world had been previously chosen out of 133 applicants. The six chosen ideas, which included an online public planning tool (think google maps meets sim city!) and a website which enables flash-mobbing for social good, were taken on by a group of people with an amazingly diverse range of skills, from hardcore coders to services designers and interaction specialists.

Diversity, in fact, proved to be the aspect of this gathering that made it such an enjoyable and productive experience. Without exception all the ideas started off as rough concepts at 9am on Saturday and by the time we presented to the judging panel at 2pm the next day, every site was online. But not just that, one team who were working on a web tool which gives live bus information via txt message had a fully functioning demo. And the flash mob team (FlockLocal) actually arranged for a group of people to turn up to a communal garden in Glasgow and spend an hour fixing it up! Its incredible what can happen when a group of motivated people with a wide skill set focus on a defined problem, in fact the whole weekend had the feel of a FlockLocal-style flash mob, with lunch and dinner announced on twitter and the fantastic support crew from Gladserve running from team to team with the latest server news.

Each team was not only tasked with building a site, but also with defining the need, creating a sustainable business model, designing the site to work within the user’s needs and then putting together a presentation to show it off.

I worked with a fantastic group of people on a website which fosters and supports meaningful dialogue between local communities and the police which serve them. Named MyPolice, the site allows the public to share their experiences of the Police and allows the Police to respond, either individually or on more general topics. By encouraging people to talk more openly about both good and bad aspects of the policing service they receive we hope the site will be of true value to the Police, the public and support services.

At the end of the weekend MyPolice was awarded the idea with the most potential by the panel of judges and we have been given a range of business and technical support as prizes so keep an eye out for MyPolice.org!

* Cross posted from Social Design Entrepreneur RBD Design Director, James Brown's, personal blog

Snowed Under!

Opportunities to become all to busy have presented themselves in droves at RBD-HQ this month.
James and I are wading our way through some re-brand and CAD work, scores of exhibitions, funding applications, posh events, investment proposals and meetings.

James had a photo shoot*, I had an interview and then, like the rest of the UK, we got snowed under literally, as well as figuratively!
Add to this James' full-time Masters Degree and my growing side business attending speaking engagements and doing consultancy work (which, incidentally, is causing me to be in London so often, at the moment, that I consider myself to be a London based worker with the world's longest commute!) and quite clearly. I haven't been blogging.

But worry not!

The rest of the planet have. And in the absence of the time or coherency to construct an interesting post myself, here are my top 5 blog posts of the week!

Foreign Aid, Bad Governments: Why helping entrepreneurs is the right approach. - Acumen Fund

Co-preneurs & Power Couples - Social Edge

Oooh Lots of Lovely Government Money! - Catalyst

Meet The Other 360! (Number of intelligent civilisations can be quantified) - BBC

Made to be a Hand-Me-Down - Springwise


*more to come on this later!