Showing posts with label row for freedom. Show all posts
Showing posts with label row for freedom. Show all posts

Monday, 17 October 2011

Art for Freedom

Last Tuesday the Red Button Design team attended the very glamorous Art 4 Freedom auction at Notting Hill’s 20th Century Theatre in our capacity as ‘Gold Sponsors’ of the Row for Freedom. The art auction was put on by the Row for Freedom girls as another opportunity to raise money for charities campaigning to end human trafficking, and they did themselves proud; raising thousands of pounds with this enjoyable evening.

We have explained in a previous post why human trafficking is a cause closely linked to Red Button Design, as it is often the long and arduous walk to collect potentially unsafe drinking water that leaves young African girls vulnerable to abduction by sex traffickers. Julia Immonen, Debbie Beadle and the rest of the Row team recognise this connection too, and along with star presenter Sky Sport’s Charlotte Jackson, they were proudly showing off their Midomo Bracelets, knowing that each one provides a family in the developing world with safe drinking water for a year.

The auction itself was conducted by Anthony Weld Forester, Managing Director of Sotheby’s Edinburgh, and included works from Michael Vaughan- former England cricket captain, Charlie Mackesy and Gerard Stamp. Christine Beddoe, director of benefiting charity ECPAT UK, also gave an insightful speech with staggering facts such as the hundreds of sex slaves being kept in secret brothels on our own doorstep. Consequently it wasn’t only the celebrity artworks that evening that were eye-opening.

We thank all the Row for Freedom girls for a fantastic and worthwhile evening, and continue to wish them all the best with the training for their December challenge.

Tuesday, 16 August 2011

Midomo and the Row For Freedom.

In December, the first female crew of 6 will row 3,000 miles across the Atlantic Ocean to raise awareness of one of the largest global organised crimes today: human trafficking.

It is estimated that 10 million young girls fall victim to trafficking every year, of which a majority are between 8 and 10 years old. With many of the effects of the water crisis also leading contributors to trafficking*, Red Button Design and the Midomo Bracelet campaign are proud to announce their formal support for the Row For Freedom challenge.

Lack of access to safe drinking water contributes to poverty and disease, impacts access to healthcare and education, holds back gender equality and takes young women outside of the community for hours of the day into potentially unsafe environments where they are at risk of abduction and trafficking.

For many young women, simple water management solutions like the Midomo unit could reduce their risk of becoming victims of trafficking. It is our hope that the strong symbolism of the 'Row For Freedom' venture and the amazing physical challenge to the 6 brave women involved, will inspire others to look at ways they can support the eradication of modern day slavery.

To this end, we're also pleased to announce that the Row For Freedom crew will be sporting Midomo Bracelets, each covering the cost of donating a Midomo to an African community; supporting a young woman and her family out of water poverty and into education and employment.


*For a fantastic and very-readable exploration of how these two causes interlink we recommend:
5 Ways A Lack Of Clean Water Leads To Modern Day Slavery