Friday, 10 September 2010

Esme: Midomo Charm Bracelet - Preview Party Round Up..

Press Release: Here
Pictures from the event.

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The evening was approaching... The clock had nearly struck half past six...The guests had been invited, the glasses were polished, the cakes looked heavenly, the bracelet was displayed to perfection and we were in our party dresses (James was in a shirt, his dress stayed at home for the night). But there was one rather large and irritating problem - the TFL tube types had decided to go on strike!

Why they obviously decided to sabotage our party I’m not sure, but in the end most of our lovely guests battled on despite the odds and managed to join us, if a little fashionably late! Red Button Design’s preview party for the Midomo Bracelet was a complete and utter success and I am sure I speak for the whole team when I say thank you to everyone who came along.

This was a special night for everyone at Red Button because it was really our first ever fully-fledged-wine-and-cakes-in-the-evening event, and even more importantly because it marked the launch of the Midomo Bracelet.

Teaming up with Alex Monroe, creator of the infamous bumblebee necklace (for those of a fashonista inclination) was really a honour. Alex has designed and handmade a delicate, beautiful charm bracelet, featuring various charms to represent our latest project. The wearer of each bracelet will not only be the proud owner of a bespoke and beautiful piece of jewellery but can also wear it with the knowledge that they have helped someone else along the way. For every one bracelet purchased, one Midomo will be donated to an NGO in a developing country. The owner can track the journey and arrival of the donated equipment via a unique serial code imprinted on their bracelet - just log on to our site, and see who is benefiting.

I think that is what I have cherished throughout this project - that you don’t have to be a martyr to help those in need. You can enjoy the jewellery you love and all at the same time, know that your decision to buy that charm bracelet rather than any other, is directly solving the old age problem of water shortage for one family. Small steps, but steps in the right direction.

Aside from the serious stuff.... We had a great crowd of people at the party. To name a few, we spotted fashion bloggers including Hannah from His&Hers Daily Styling and Saskia from Not Just Medical swapping notes, the crew from Pants to Poverty, Lauren from Cosmo, William from Green Element and Jan from Global Giving. There were all sorts of media moguls hovering about the sumptuous cakes and I hope everyone had a chance to talk about the project. Emma popped in from Alex Monroe’s team to say a few words about the collaboration too, I liked her sparkly shoes very much....

Amanda, in the style of her confident and lovely self, did a great introduction to the bracelet and gave everybody something to think about after we watched the promotional video which accompanies the bracelet. James was a whizz with the electronic stuff as per usual and dealt with all queries of a technical nature... i.e. that us girls know nothing about! Sophie, who (I am so sad to write this) has just finished her internship, was amazing and the party wouldn’t have happened without her.

I will not mention much about the aftermath - merely that it featured eating all the left over cakes, almost thinking the only Midomo Bracelet in the world was lost, then finding it, and several more drinks in the pub across the road... Well we did have something to be proud of, after all...