Tuesday, 16 August 2011

Midomo and the Row For Freedom.

In December, the first female crew of 6 will row 3,000 miles across the Atlantic Ocean to raise awareness of one of the largest global organised crimes today: human trafficking.

It is estimated that 10 million young girls fall victim to trafficking every year, of which a majority are between 8 and 10 years old. With many of the effects of the water crisis also leading contributors to trafficking*, Red Button Design and the Midomo Bracelet campaign are proud to announce their formal support for the Row For Freedom challenge.

Lack of access to safe drinking water contributes to poverty and disease, impacts access to healthcare and education, holds back gender equality and takes young women outside of the community for hours of the day into potentially unsafe environments where they are at risk of abduction and trafficking.

For many young women, simple water management solutions like the Midomo unit could reduce their risk of becoming victims of trafficking. It is our hope that the strong symbolism of the 'Row For Freedom' venture and the amazing physical challenge to the 6 brave women involved, will inspire others to look at ways they can support the eradication of modern day slavery.

To this end, we're also pleased to announce that the Row For Freedom crew will be sporting Midomo Bracelets, each covering the cost of donating a Midomo to an African community; supporting a young woman and her family out of water poverty and into education and employment.

*For a fantastic and very-readable exploration of how these two causes interlink we recommend:
5 Ways A Lack Of Clean Water Leads To Modern Day Slavery

Monday, 8 August 2011

Social Entrepreneurs Needed!

If you're running a Social Enterprise and can spare 30mins to contribute to Chloe's, LSE-based, postgraduate study - please see the call for interviewees below..

"Participation needed for an LSE-based postgraduate study exploring social enterprise and the varying tactics and connections utilised to carry out development practice. If you are directing, helped found or are setting up an enterprise and are interested in being involved for a short (in person or via skype) interview please get in touch. A copy of the final transcript is offered to participants which can hopefully provide a useful resource;   bringing together development, social interest and the rise of social entrepreneurialism, and a point for comparison with other enterprises"

CONTACT: Chloe Last, MSc Urbanisation and Development, London School of Economics and Political Science.

Wednesday, 3 August 2011

Elevator Magazine Feature

Red Button Design features in a double-page article in this quarter’s Elevator - Private Equity and Philanthropy magazine.

The piece describes Midomo as ‘an extraordinarily effective solution ..that could very quickly change the lives of millions of people,’

and the Midomo Bracelet initiative as the ‘kind of inspired thinking that makes the difference in getting a project and a product noticed.’

It’s always good to hear such praise about ventures you’ve been working relentlessly on, and when that praise is distributed throughout the UK, USA and Switzerland, and to a global digital readership, it’s especially rewarding.
The full issue is available to purchase online, or you could try and pinch one from a 1st class airport lounge or office waiting room…

Update: You can now read the article in PDF form here