The piece describes Midomo as ‘an extraordinarily effective solution ..that could very quickly change the lives of millions of people,’
and the Midomo Bracelet initiative as the ‘kind of inspired thinking that makes the difference in getting a project and a product noticed.’
It’s always good to hear such praise about ventures you’ve been working relentlessly on, and when that praise is distributed throughout the UK, USA and Switzerland, and to a global digital readership, it’s especially rewarding.
The full issue is available to purchase online, or you could try and pinch one from a 1st class airport lounge or office waiting room…
Update: You can now read the article in PDF form here
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