After seeing the recent photographs of the Midomo launch in Mwingi, more and more of you have been inquiring as to how you might personally sponsor a Midomo into a community. Fortunately, this surge of interest coincides with us teaming up with an independent, but similarly principled, stockist for the Midomo Bracelet… Ethique. We met Pimmi, Ethique’s founder, at last year’s Ethical Just Got Fabulous event. Back then we were excitedly showcasing the newly launched Midomo Bracelet; designed by Alex Monroe, made from sterling silver, and the cost of each one funding the donation of one Midomo, which could then be tracked online. Pimmi was there to scout talent for the boutique addition to her online ethical concierge service. Whilst chatting, we quickly discovered that the core values underlying both our separate projects were startlingly similar – ‘ethical’ and ‘luxury’ should not be mutually exclusive. It was Pimmi’s aim to help consumers discover what these terms mean to them, and gently introduce them to products that fulfil both criteria. A short while later, we’re pleased to report that the Ethique boutique has successfully launched and the Midomo Bracelet is one of their few, discerningly selected jewellery products on display.
So if you would like to help Red Button address the global water crisis, in a very stylish way, please check out this latest avenue of doing so. There’s plenty of other ethical eye-candy to browse over whilst you’re there too...
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