A Passing Thought On "Social" Networking..

So today we learn that the shares Facebook is selling today are valued at $18 Billion? That puts the company at what, around $100 Billion? I can't help, in passing, despair a little at this.

For a little perspective, some UNDP estimated costs:

Global cost of providing water = 9 Billion
Universal education = 6 Billion
Basic health & nutrition = 13 Billion
Maternal care = 12 Billion

When we look at what we value, and how highly; what we interact with day to day, sometimes the phrase "Social Network" seems like a dreadful irony.

If you want to, today might be a good day to tell a friend about us:
Get Involved

Midomo units to reach Mwingi, Kenya - this week!

I write this cautiously, from a pleasingly well tech-ed up Methodist education centre just outside of Nairobi.

Cautiously, not just because of the number of keywords this network will flag as inappropriate (I’ll be watching my language for once!), but because after three years of development and, more recently, what amounts to months of frustrating delays* we’re about to introduce the first batch of Midomo to a community in Mwingi.

If you were one of our Midomo Bracelet customers prior to the end of March, then it’s your units the community will be receiving this week! Read on with pride! If you’ve yet to discover our collaboration with jewellery designer Alex Monroe .. we’re really proud of it; check it out.

Mwingi is an Eastern province of Kenya about 3 hours drive North East of Nairobi with a population of 304k, 79% of which do not have access to safe drinking water.

The main source of drinking water (accounting for about 69% of users) is surface water and you’ll easily see from this photo we took last week why it isn’t considered to be safe. In addition, with 66% of the households reporting that they did not treat their water before consuming it, irrespective of the warning signs, it isn’t surprising that at any given time around 1 in 8 of the population is suffering from a water related illness.

Midomo is ideal for this community; not just because it’ll take the water from the dam and make it safe to drink but because, like many similar communities, water is collected from many kilometers away from the home. In Mwingi a majority of households (65%) take more than an hour fetching water, with the average time estimated as 1 hour 44 minutes.

You can imagine carrying 20 or 30 litres of water this far in the African heat and humidity is hard work, and we saw in Mwingi many of the innovative ways the women used to make this task easier - including using wheelbarrows to carry the full jerry cans! With existing habits like that we already know that Midomo will fit in well here, so we’re thrilled that Farm Africa got in touch and have been so supportive and informative in our visits. Part of Red Button Design’s ‘Design Against Dependency’ philosophy is not to introduce anything unnecessary into the community, be that materials, products or skills, and Farm Africa have been invaluable making sure that everyone possible, from our translators to steel fabricators, were members of the local community.

I’d say we’re excited, and to a degree we are of course, but as many of you will appreciate this has been a long time coming(!!) and with every new setback, be it an hour, a day, or a week, the tension mounts.

Oh, and as if that wasn’t enough, we’re taking with us a film crew for some BBC 2 business show we just can’t keep away from ;)

So I’ll leave you on a cliffhanger..
Pending any more delays, they should be on site by next week! Stay tuned!


*(everything from the Mombasa Port Authority’s computer system ‘going down’ for 10 days, to stocked trucks getting locked in warehouses over the weekend!)

**source: KNBS / Unicef

*** more pictures!

Lessons from OxfordJam (then promptly back to business..)

I am very aware that we're well overdue a thorough update on Red Button Design's progress. A lot has happened in the first quarter of 2010, much of it good, some significantly better than good (!) and I am genuinely eager to speak about our achievements. Rest assured, all has not stagnated - as you'll see in my next post..

Meanwhile, I'm re-calibrating after OxfordJam: the social enterprise unconference/phenomenon that I mentioned last month I was involved with launching. Broadly speaking it came to be that I was responsible for websites, wikis, social media, a little bit of planning, pr, promotion, design-for-print work and first port of call for all manner of tech and digital fitzjiggery while the event ran Wed-Fri last week. (14-16th April, 2010).

True of all the best things, I found it very difficult to limit my involvement with OxfordJam by the amount of time I had available. Rather, I wanted to limit my involvement by the amount I felt I could usefully contribute. As the amount I felt I could offer greatly exceeded the amount of 'spare' time I had, (and I hasten to add this is mainly by virtue of having little time vs. being vastly talented in this arena!), I had to make the decision to displace some of my non-essential functions at RBD in order to benefit from the experience of helping make concrete something I believe our industry needed. Controversial, perhaps, but I am glad I did. I feel like I gained a lot from the process and I wanted to share with you some of my learnings.

I cannot comment much on the content from a delegates point of view, but suffice to say that feedback so far has been abundant and extremely positive. We'll be collating all this on the OxfordJam website. Meanwhile:

10 things I learned from OxfordJam
..and think apply to all entrepreneurs and small business owners, alike..

1) If you have 'the big vision' don't sweat the detail. It's easy to get hung up on the little things, but act with the vision in mind and the details will align themselves accordingly.
2) Stay flexible. Be willing to re-evaluate everything and anything, even at the very last minute, if doing so will make a positive difference.
3) The strain of long hours and high stakes can be mitigated by working with amazing people.
4) Understand that ultimately what you're creating is not yours, it's the delegates'/customers', and be prepared and willing to let go.
5) Resist the temptation to oversee other people's work. Get good people and trust them to perform accordingly.
6) Tea. Lots and lots of tea.
7) Good communication is the lynchpin of an effective team. Have a protocol for keeping everyone updated with the latest developments, allow disagreements, and have an open line of dialogue for when things get tough. Achieving the latter is by far and away the most difficult.
8) Smart crowds can usually self-manage, and will naturally weed out their own bad seeds if you let them.
9) A little bit of praise, when deserved, goes a long way when things are stressful and spirits low.
10) There is absolutely no substitute for genuine enthusiasm. Not contacts, money, prestige nor a perfect résumé.

A tough but worthwhile experience and great lessons learned. Better still, I do not believe that OxfordJam is over simply because we're no longer gathered in The Jam Factory! I hope to continue working on the project (though at a much more manageable pace) and will propose to help the contributors and delegates build a living, open, resource that will grow alongside our learning and understanding, and that this could also provide a platform from which to begin the discussions next year* As well as proposing this, I'd like to suggest perhaps a regular virtual conference or twitter-based chat in the vein of Ashoka's #SocEntChat and perhaps even the occasional 'tweet up' for us folk for whom London is fairly accessible...

So if that sounds of interest, or for more on OxfordJam, please check out the OxfordJam blog and Twitter feed, both of which are also manned by me.

And the next time you hear from me here (very soon!) it will be with a concrete and informative post about Red Button Design's progress.
Promise! :-)

* and yes, for good or ill, one by one, the OxfordJam team and attendees all gave up saying "if we do this again" in favour of "when we do this again"!

'Twelve Lessons' - the run down

... Obligation,
commitment, brevity, advisers, business plans, delegating, tenacity and faith, actions, flexibility, people, priorities, caution and providence ...


I have my favourites, both to have learnt and to have written, but I would love to hear your thoughts on the series. So, if you've been reading, drop me a comment below and let me know your thoughts - whatever form they may take

All the best,
Amanda.x

#1: A favour given isn’t necessarily a favour owed.
#2: You can’t half-ride a bike.
#3: Brevity is good.
#4: Too much love will kill you.
#5: Schrödinger's cat.
#6: If you want a job done well..
#7: Be an emotional starfish.
#8: A speaker of words and a doer of deeds.
#9: Scrap that...
#10: Net-works
#11: The Cobbler's children
#12: Caution caution

"Fact Friday": 10 things you didn't know about water..

1. Lack of safe water and adequate sanitation is the world's single largest cause of illness.

2. Over 50% of Hospital beds in the developing world are occupied by people suffering from preventable diseases caused by unsafe water or poor sanitation.

3. In developing countries 90% of sewage and 70% of industrial wastewater is dumped untreated into the same sources of surface water used commonly used for drinking / bathing

4. The average woman in Sub Saharan Africa walks 6km to find a protected source of drinking water

5. It's estimated that fetching water costs women/girls in Sub Saharan Africa 40 billion hours, or 5 billion workdays a year.

6. It's estimated that fetching water costs women/girls in India 150 million workdays a year, at a National cost of 10 billion rupees / USD $208 million.

7. Lack of easy access to safe drinking water is one of the greatest barriers to education and economy building in the developing world. A reduction in time spent collecting water enables women to engage in enterprise, enables girls to receive an education, and access to safe drinking water drastically reduces illness and therefore absence for all pupils.

8. Europeans spend $11 billion a year on ice cream, $2 billion more than the estimated annual total needed to provide clean water and safe sewers for the world's population.

9. Between 1991 and 2000, over 665,000 people died in 2,557 natural disasters, of which 90% of these were water related events.

10. In order to meet the water supply MDG target, an additional 260,000 people per day up to 2015 should gain access to improved water sources based on the current population. However, between 2010 and 2015, the world’s population is expected to increase every year by 74.8 million people.

Kofi Annan's Astonishing Facts

"4% of the 225 richest men's wealth could provide for entire globe: basic education, basic health care, adequate food, clean water and safe sewers. "

"Kofi Annan's Astonishing Facts"

(Courtsey of the New York Times News Service and taken from the United Nations Human Development Report)

Every year the United Nations Human Development Report looks for a new way to measure the lives of people. Putting aside faceless statistics like per capita gross domestic product, the report burrows into the facts about what children eat, who goes to school, whether there is clean water to drink, and so on. This year, the report takes its first look at what people have--from simple toilets to family cars--and what proportion of the world's goods and services are consumed, comparatively, by the rich and the poor. The pie is huge--the world's consumption bill is $24 trillion a year--but some servings are very small indeed.

The haves. The richest fifth of the world's people consumes 86% of all goods and services while the poorest fifth consumes just 1.3%. Indeed, the richest fifth consumes 45% of all meat and fish, 58% of all energy used and 84% of all paper, has 74% of all telephone lines and owns 87% of all vehicles.

Natural resources. Since 1970, the world's forests have declined from 4.4 square miles per 1,000 people to 2.8 square miles per 1,000 people. In addition, a quarter of the world's fish stocks have been depleted or are in danger of being depleted and another 44% are being fished at their biological limit.

The ultra rich. The three richest people in the world have assets that exceed the combined gross domestic product of the 48 least developed countries.

Africa. The average African household today consumes 20% less than it did 25 years ago.

The super rich. The world's 225 richest individuals, of whom 60 are Americans, have a combined wealth of over $1 trillion--equal to the annual income of the poorest 47% of the entire world's population.

Cosmetics and education. Americans spend $8 billion a year on cosmetics--$2 billion more than the estimated total needed to provide basic education for everyone in the world.

The have-nots. Of the 4.4 billion people in developing countries, nearly three-fifths lack access to safe sewers, a third have no access to clean water, a quarter do not have adequate housing, and a fifth have no access to modern health services of any kind.

Meat. Americans each consume an average of 260 pounds of meat a year. In Bangladesh, the average is six and a half pounds.

Telephone lines. Sweden and the U.S. have 681 and 626 telephone lines per 1,000 people, respectively. Afghanistan, Cambodia, Chad and the Democratic Republic of the Congo have one line per 1,000 people.

Ice cream and water. Europeans spend $11 billion a year on ice cream--$2 billion more than the estimated annual total needed to provide clean water and safe sewers for the world's population.

Land mines. More than 110 million active land mines are scattered in 68 countries, with an equal number stockpiled around the world. Every month more than 2,000 people are killed or maimed by mine explosions.

Pet food and health. Americans and Europeans spend $17 billion a year on pet food--$4 billion more than the estimated annual additional total needed to provide basic health and nutrition for everyone in the world.

$40 billion a year. It is estimated that the additional cost of achieving and maintaining universal access to basic education for all, basic health care for all, reproductive health care for all women, adequate food for all and clean water and safe sewers for all is roughly $40 billion a year--or less than 4% of the combined wealth of the 225 richest people in the world.

Thought for the day...

"Forty billion working hours are lost each year in Africa due to the need to travel long distances to collect safe drinking water"

(Cosgrove and Rijsberman 1998)