Happy 2011 one and all!
Apparently January is meant to be about austerity, gloom and greyness, yet over here at RBD we’re all pretty cheerful. The reason for this out-of-season elation (aside from the bottomless Haribo stash) is that the Midomo Bracelet Christmas campaign was successful enough that we’ll be sending our first full crate of Midomos to Africa very shortly! This means that over 250 people who were previously without, will now have access to safe drinking water in 2011.
To anybody who received a Midomo Bracelet this Christmas, we hope you’re loving wearing it and are looking forward to the first tracking email regarding your sponsored Midomo. To those who were not so lucky as to receive the ‘ultimate Christmas gift’ we have some more good news…
Thanks to the good will of Alex Monroe, and the support of so many individuals, we’ll be extending the initiative until Valentines Day! Hopefully with a bit of luck, this means that a second full crate of Midomos will be being sent out to where they are needed, within another month.
Valentines Day has a bit of a bad rep as a Hallmark holiday, but we think any excuse to send a beautiful love-token can’t be that bad. When that token is a designer charm bracelet that funds clean water for a family in Africa, there’s really no reason to dislike Valentines Day at all (even if your Valentine is your gran)
So here’s to a productive January and a Lovely Feb,
Onwards and upwards
Sophie x
