Celebrate Life! - £50 off Alex Monroe for Red Button Design

One of the things we liked most about our jewellery collaboration with Alex Monroe was how neatly the collaboration provided benefit to everyone.

Our customers got beautiful designer jewellery and the chance to change a young woman's life, our partner charities got free tools to help in their ongoing fight against unnecessary illness and death, the users themselves got a new chance at life, and the donated units gave us flexibility in our deal structure with new customers.

We're currently a few units short of being ready to go with the next batch of Midomo and need your help. So, to test this fair business model yet again, we have released the Discount Code "CelebrateLife" for an amazing £50 Off!

Please share, tweet, blog, or even treat yourself to a Midomo Bracelet so that everyone can #CelebrateLife!

5 Newsworthy Notes to welcome 2012..

Happy New Year! I hope you're all settling back into routine as invigorated and inspired as we are. I wanted to take this opportunity to share some of our more noteworthy news. We hope you will take a few minutes to read of our progress and please do get back to us with any comments and/or connections you are able to make. Your support is, and always has been, invaluable to us..

1.) Pilot Deployment with FARM Africa

As you will have seen, this summer saw a pilot deployment of 8 units in Mwingi, Eastern Kenya, with the support of FARM Africa. The trial was extremely successful and saw the culmination of many months of supply chain and logistical work as well as updates to the design of the unit itself and over a year of relationship building with partners in the UK, China and Kenya.

The core components of the units were shipped from the factory in China to Mombasa, then brought overland from Mombasa to our workshop in Nairobi where the frames were built using local materials and labour. Working with FARM Africa’s local staff, we then trialled these units with the community in Mwingi, where they were very well received by the site staff and local women/girls, alike. We were also able to establish that local craftsmen were more than capable of carrying out required routine maintenance such as replacing the filter cartridge and adjusting the cycle chain.

2.) Subsequent Product Development

Following the deployment in Mwingi we judged that the current pump, whilst perfectly functional, was not optimal for the usage environment. In response to this we have established a relationship with UK-based pump manufacturers, Williamson, and are collaborating on a bespoke pump design which, when completed in early 2012, will not only increase performance but will significantly reduce the cost of production and give us much greater control over component sourcing.

3.) Intellectual Property

Last month we were excited to receive a “Notice of Allowance” from the European Patent Office that confirms our patent will be granted. The patent was originally filed at the beginning of 2007 so to reach this stage represents a marked success in a major ongoing body of work.

4.) Partnership with Rotary

We have also spent much of the last 6 months building a relationship with Rotary International. At the end of 2011, at least one local club has taken the initiative and committed to fundraise for at least 50 units. We have high hopes that this enthusiasm, which is being followed up by a number of other local clubs, will be indicative of the wider Rotary response.

5.) Launch of a suite of CSR Packages and Donate Function

In response to inbound enquiries we launched a number of Corporate Social Responsibility packages at the annual “Good Deals” Social Enterprise conference in November. Beginning at £25k to supply 250 individuals with safe drinking water, Midomo is seen as a great low-cost, media-friendly option for organisations looking to create measurable social impact across multiple targets whilst reinforcing brand ethics amongst consumers and employees alike.

We also added the option for individual donations, and our Midomo Bracelet campaign is ongoing into 2012.


If you have any comments or if there are any connections you'd like to make relating to the above, please do not hesitate to get in touch.

All the best,
Team RBD.

Welcome to SHINE!

(As producer for this year's SHINE, I was asked to write and present a quick handover between the policy events and the unconference true. I'm posting it here because.. well, it's not bad. This is what you can expect if you're heading to SHINE: the Unconference for Social Entrepreneurs this Global Entrepreneurship Week..)


From here the SHINE Unconference launches full force into a packed two days of activities from keynotes to conversations, one-to-ones to panel discussions, pitching for cash to wandering through the social enterprise marketplace.

To name just a few of our amazing contributors, we’ll be hearing from:

Pamela Hartigan, Executive Director of the Skoll Centre at Oxford University’s Saïd Business School, who will be talking about creating entrepreneuring teams..

The infamous Liam Black; co-founder of Wavelength, author of “There’s No Business Like Social Business”, and co- founder of the Social Enterprise Coalition, will be telling us how not to screw up our ideas..

Drawing from experience in both the corporate world and conflict zones worldwide, Mark Walsh is here to advise us on staying sane while staring up..

Mark Walton will warn us of the dangers of drinking by sharing his story of how a couple of beers in the pub lead to the creation of start up with a mission to create a 21st century commons..

We’ll hear from former professional motorsport driver, Trudy Thompson, who dramatically changed her career and lifestyle in 2001 when she started adapting to a low carbon lifestyle and taught herself eco building..

And Nick Jankel, former rural African science teacher, come writer for The Guardian and Financial Times, will be sharing how to use Hollywood storytelling techniques to engage investors..

What’s more!

We have panels on the next generation of social entrepreneurs, the debate over diversity, money!: do you need it and how to get it, what we can learn from women in social enterprise, whether social media promotes activism or just slacktivism, and how the fashion industry can play a huge part in better social and environmental conditions for all..

And, don’t forget, we have the Minister for Civil Society, Nick Hurd, in the mastermind chair ready to take your questions!

And that’s just what we’re doing. I wont begin to assume I can predict the amazing connections and ideas that will come out of the conversations over lunch or a beer.. so on that note, welcome to SHINE and grab yourself a drink!

5 Tech Breakthroughs Bringing Clean Water to the Developing World

Mashable (y'know: "the largest independent online news site dedicated to covering digital culture, social media and technology"..) are currently highlighting "five innovations that are bringing sanitary and safe drinking water to people in the developing world" and, I'm happy to say, we feature at number 3!

Though we get our fair share of publicity, as a bit of a geek myself I'm disproportionately excited by this one. Or maybe it's not out of proportion at all, with more than 20 million unique monthly visitors Mashable is one of the most engaged online news communities out there.. either way I'm thrilled. Check it out!

So long from Sophie!

In a way it feels like yesterday that I was sitting in Rich Mix café, writing my ‘meet Sophie’ blog with all the zeal and cockiness of a newly-hired recent graduate. In another way it feels like far longer than a year and a bit ago. It’s really only now, as I prepare to move on to new employment, that I realise how far we’ve come as a company since July 2010.

When I started at Red Button Design, there was a Midomo prototype, secured investment, and some pretty impressive awards in the bag. As I leave, there is a deployment of actual Midomo units in Mwingi, Kenya, a designer jewellery collaboration in place that funded them, some exciting high-profile charity partnerships in the pipeline, and the dawning realisation that we may actually succeed in both making money and effecting vital impact to people’s lives.

I’m certainly not saying this was all down to me. I may be cocky and zealous but I’m not delusional! Obviously there is also a long way for Red Button Design still to go. But grant me if you will a small moment to marvel at what Amanda and James have achieved in little over a year, with some help from me, and some from Esme.

And wow, have I learned a lot. I learned that business is difficult, but it’s certainly do-able, with an ‘If you don’t ask, you don’t get’ spirit. I am no longer a ‘networking novice,’ hiding behind my glass and not wanting to disrupt people’s conversations, but instead, I have thrust cards into the hands of Matthew Pinsent, Baroness Butler-Sloss, Doug Richard, and yes, Peter Jones (all of whom were gracious). I can just about get in front of a camera now without being completely trashed.

I’ve also realised the simple fact that good business is all about good relationships. We’re social animals and all, so the trick to getting press, sales, collaborations and stuff done seems to be to just talk to people and be decent and direct. And that can be by email, twitter or even the scary old phone. Getting on with your colleagues also helps the day along and I know this won’t be the last I’ll see of Amanda or James. I owe them much.

And that’s quite enough precocious musing from me for now[1]. If you want me, I’m moving to Knowledge Peers to work with directors of businesses and charities, challenging them to work better. I’ll also be working with Esme, in a new #marcomms team that will never forget its RBD roots.

Thanks everyone,

Stay in touch.

Sophie, FRSA x

(Enthusiasm and idealism still intact)

[1] Save for the job spec to follow...

The Winner of the ICADF Raffle is…

At the Islington Contemporary Art and Design Fair this weekend, we ran a raffle to win a Midomo Bracelet.

The raffle tickets bought by those who entered have funded a Midomo unit, which will be donated to a family in Mwingi and provide an independent supply of safe drinking water.

There could only be one winner of the Midomo Bracelet itself though, and that person is…. Emily Whitesmith!

We hope Emily enjoys wearing her Alex Monroe bracelet, and using the hand-engraved ID number to track the difference that the donated Midomo is making. If you would like your own Midomo Bracelet, remember you can still get one right here!

Huge thank-yous to everybody who entered; your contribution has made a real and traceable difference to a community.

All the best,

The RBD team

Islington Contemporary Art and Design Fair

Attention Please! This Fri/Sat/Sun the Midomo Bracelet will be on sale at the fabulous Islington Contemporary Art and Design Fair!

Our bracelet is designed by the well-established Alex Monroe, and so well suited to being exhibited at one of the largest contemporary art spaces in London.

Most importantly, every piece we sell will of course fund the donation of a Midomo water-purifier to a family in sub-Saharan Africa. If you type in the unique serial number into our website, you can track your donated unit and see where it is helping.

Catch us at CANDID ARTS TRUST, 3 Torrens St, London, EC1V 1NQ
between 21-23 October and at the preview evening Thursday 20 Oct (6.30-9pm)

Download the ICADF Flyer