Wednesday, 29 October 2008

Back in the Den, Our New Episode To Air Sunday 2nd!

Last year James and I breathed a sigh of relief as we walked away from The Den with the best offer ever seen on the programme, all of the Dragons' pledging to invest in our water transport, sanitation and storage device, for the original equity offered.

Despite a record breaking result, Red Button Design were awarded £45,000 in grant funding from Oxford Said Business School, prompting James and I to take the difficult decision to suspend this original deal. We continued to progress and retain 100% of our equity, spending this money from Oxford (and subsequent funding and support secured from NESTA and Scottish Enterprise, amongst others), producing a fully working prototype.

Since the prototype was lovingly completed by James back in August, we elected to get back to the fearsome five and ask if they'd like a second chance (or should that be 'to give us a second chance'?) at an investment. Of course, almost a year down the line, 20,000 pre orders in the bag, prototype in the office, field trials ready and waiting, we are no longer looking for £50K seed funding. This time we're asking for £200,000 towards our half a million pound project and the BBC were there to see what happened.

Will we escape the wrath of the Dragons' a second time?*

Tune in to find out: Sunday 2nd November, 9pm BBC2

* no really, will we? We don't know yet either!

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