“The Midomo Bracelet was born out of Red Button Design’s collaboration with jewellery designer Alex Monroe and is a unique piece of jewellery which has been thoughtfully designed to help change lives”So runs the opening paragraph of an online article of one of RBD’s favourite magazines: SIX. SIX was founded with the mission to celebrate the designers, individuals, independent brands and companies who are creating a more ethical and sustainable future for the fashion industry. The people at SIX believe that all fashion should have style and value, so the Midomo Bracelet, each of which sponsors a Midomo unit, was a natural fit.
At Red Button we hope that the popularity of magazines like SIX is a sign that consumers are becoming increasingly conscientious and demanding ‘value’ for money in every sense. We also think that £275 for a beautiful, hand-crafted, sterling silver bracelet, which also provides an African family with safe water is a pretty amazing deal.
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