The Midomo Bracelet featuring in the ‘Stuff we Love’ section of School for Startups is just the latest in a recent run of media attention for Red Button Design. Here’s our five favourite pieces of current press, for your browsing pleasure.
1. Doug Richard’s School for Startups: The Midomo Bracelet initiative is described as ‘intuitive, ambitious and visionary’ and ‘the perfect gift for an enterprising woman.’
2. BSSEC blog: The Birmingham and Solihull Social Economy Consortium wrote an article on the successful implementation of the first Midomos in Mwingi, which were funded by the Midomo Bracelet Initiative.
3. Director magazine: Red Button’s CEO, Amanda, was interviewed on the topic of frugal innovation. She said of Midomo, ‘everything about it came down to needs, not wants’
4. Trendhunter: ‘The successful Midomo launch in Mwingi, Kenya goes to show that humanitarian product design coupled with grassroots initiatives can have buoyant results without disrupting a community’s livelihood and way of life.’
5. Elevator: Red Button Design in a double page spread that describes Midomo as ‘an extraordinarily effective solution ..that could very quickly change the lives of millions of people,’
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